E-commerce SEO: A Step-By-Step Guide to Grow Organic Traffic

Categorized as Technology
SEO for E-Commerce websites

You have to spend months or even years building an e-commerce website. After building an e-commerce website, all of your efforts will be wasted if you fail to drive traffic to your website.

SEO for e-commerce websites is how you try to increase your online store’s visibility in the SERP. By doing e-commerce SEO of your online store, you want to rank your website at high positions. If you do it properly, you will appear at the top of the search results. As a result, you can drive enough traffic to your online store. You can generate more sales after driving enough traffic to your online store.

1. Best e-commerce SEO Practices To Grow Organic Traffic:

If you are running a new e-commerce website or have an existing website, you should focus on SEO. While doing SEO for e-commerce websites, you should not think only about ranking on the first page. It would be best if you tried to rank in the first position. Here, we will discuss the best SEO practices to grow your Organic Traffic.

SEO for e-commerce websites

2. Update Business Listings: SEO For E-Commerce Websites

If you are running an online store, you can’t ignore the importance of the local customers. The best way to get the attention of local customers is to create business listings on Google. Most businesses think that they can drive enough customers to their online stores by creating business listings. After creating the business listings, they should know that they will have to update them regularly. For example, if you have changed the office hours of your business, you should update them in the business listings. Moreover, it would be best if you also got positive reviews from the customers. You should also update the address and phone numbers.

3. Use the Right Keywords to Drive Organic Traffic:

Your customers will use specific keywords to search the products on the search engines. Therefore, you should use the right keywords in your posts. To use the right keywords in your posts, you will have to conduct keyword research. You can use various tools to find suitable keywords. Google Keyword Planner, Ahrefs, and Amazon are the best resources to get the best keyword ideas. After finding the best keywords, you should generate posts on these keywords. When you share posts on these keywords, you can drive enough Organic Traffic to your website.

4. Optimize Product Pages: SEO For E-Commerce Websites

If you want to succeed with the SEO of your e-commerce website, you should generate unique descriptions and product pages. You should not rely on copying and pasting the descriptions and product pages. While generating content for the product pages, you should try to optimize it. It would be best to properly use the header tags, Meta titles, Meta descriptions, etc. To make the product pages unique, you should stick to your branding. You should also minimize the use of jargon. To distinguish the particular features of your products, you should use bullet points.

5. Consider Mobile Experience:

As a businessman, you should know that most people use mobile phones for online shopping rather than desktops. That’s why you should try to optimize your e-commerce website for mobile. When you optimize your e-commerce website for mobile, you can drive more traffic to your website. While optimizing your website for mobile, you should consider lots of things. First of all, you should optimize it for responsive mobile design. Secondly, you should optimize its speed and loading time for mobile devices. At last, you should optimize its user experience for mobile devices.

6. Optimize Category Pages: SEO For E-Commerce Websites

While doing e-commerce SEO of your website, you can’t deny the importance of the category pages. Its reason is that category pages are as important as product pages. To optimize the category pages, you should consider some things like:

  • Find out the best titles for the category pages.
  • Optimize the Meta descriptions of the category pages.
  • Include the header tags in the category pages.
  • Include the internal links in the description of the product pages.
  • Do not forget to include the best quality images.

7. Create Backlinks: SEO For E-Commerce Websites

Create Backlinks

As recommended by a dissertation help firm, it is one of the most important elements of the Off-Page e-commerce¬† SEO of your online store. By creating the best quality backlinks, you can easily improve the ranking of the product pages. These backlinks also play a vital role in driving Organic Traffic to your website. With the help of these links, you can also increase your website’s domain authority. While creating the backlinks for your website, you should put in your best efforts. You should follow the manual process to create these links.

8. Infographics, eBooks, and Downloadable Assets:

Creating infographics, eBooks, and downloadable assets relevant to your e-commerce store would be best. In these assets, you should try to provide the best solutions to the customers’ problems. While sharing these assets, you should try to make them an essential part of your online content. No doubt, these assets don’t play a vital role in enhancing the ranking of your website. These are the best resources to Drive Organic Traffic to your website. While creating these assets, you should not forget to include the links to your products.

9. Social Media Marketing:

Making social media marketing the most important part of your SEO for e-commerce websites strategies would be best. Its reason is that social media marketing also plays a vital role in enhancing the ranking of your online store. The social signals also play a vital role in improving the ranking of your product pages in the search engines. Social media marketing will also be helpful to you in increasing the sales of your products. With the help of social media, you can also increase the loyalty and engagement of the traffic tunnel in the search engines. As a result, you can make more conversions for your online store. While sharing content on social media sites, you should also do its SEO. When you do its SEO, your content will also appear in the search results on social media sites.

Grow Your Business


Learn how to leverage SEO by employing the latest search engine optimization strategies to help you outrank your competitors. This article is a detailed guide to SEO for e-commerce websites. It will help you understand how search engines work, what SEO techniques are essential for your website, and how to apply them. A lot of content has already been written explaining how to do SEO for websites in general, but most of that is irrelevant if you have an online store.

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Tyler Archer

By Tyler Archer

Mostly writes about academic writing like assignment writing, essay writing and dissertation writing services. He also has expertise in Phd dissertation writing service.